About me

Hi, I’m Alex 👋 — a Digital Marketing Specialist with 10+ years of experience helping businesses grow through smart online strategies. Over the years, I’ve managed over €2M+ in ad budgets, working with both e-commerce brands and local businesses to generate leads, sales, and long-term results.

With a Master’s Degree in Marketing, I approach advertising with a balance of strategy, creativity, and technical expertise. I’m skilled in Google Ads, Meta Ads, TikTok Ads, and GTM tracking, but I believe great marketing goes beyond ads. Sometimes the solution is not just pushing more budget into campaigns — it’s about analyzing the brand positioning, identifying the right target market, and building a multi-channel growth strategy that lasts.

On this blog, I share case studies, automation workflows, reporting tips, and proven strategies that I personally use to scale businesses. My goal is to provide valuable, real-world insights you can apply right away.

Outside of marketing, I love traveling, exploring, and connecting with people, always looking for fresh perspectives to fuel both life and business.

Want to work with me? Just email me at contact@alex-lupu.com